By TOM JENSEN
www.wheelbasemedia.com
With the 50th anniversary celebration of the Mustang happening in April, Ford Motor Co. decided to prime the pump for the big event one weekend before with a massive presence at the 12th annual Barrett-Jackson Collector Car Auction in Palm Beach, Fla.
The assault was multi-faceted: Ford brought in some of its brass for the event, including Vice President, U.S. Marketing, Sales and Service, John Felice (Ford’s top domestic marketing executive) and Steve Ling, Ford car marketing manager who is one of the key architects of the launch of the 2015 Mustang.
Naturally, Ford had one of its prototype Mustangs on hand, which in this case was a shiny black 2015 GT coupe, in the vendor display area. They also had a celebrity Mustang in the form of the “Need For Speed” 2013 Ford Mustang GT movie car.
Heavily patterned after the Shelby GT500 model, this extensively modified Mustang was used in the actual filming of the movie. And it was quite the looker, done up in silver pearl paint with twin “Kona Blue” racing stripes and custom-made 22-inch wheels. It looked really fast, even standing still.
To make sure the movie car got plenty of visibility, it was raised on a car lift and displayed at the opening night Barrett-Jackson gala. Then on April 12 – Barrett-Jackson Super Saturday – the “Need For Speed” Mustang was auctioned off during FOX’s airing of the event. Under the electric auction atmosphere and the drama of live TV, the car sold for an astounding $300,000 to Dave Flynn of the Flynn Automotive Group in Youngstown, Ohio. All of the proceeds went to benefit the Henry Ford Health System, one of Ford Motor Co.’s favorite charities.
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[image_items link=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/2015-mustang.jpg” source=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/2015-mustang.jpg”] The new 2015 Mustang figured prominently at the recent Barrett-Jackson Palm Beach, Fla., event, taking up a prime spot in the vendor display area. [/image_items]
[image_items link=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/Need_for_speed_31.jpg” source=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/Need_for_speed_31.jpg”] The “Need for Speed” movie features this exact Mustang that went across the auction block for a staggering $300,000. It began life as a 2013 GT. [/image_items]
[image_items link=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/Mustang_on_rack.jpg” source=”http://dev.theoctanelounge.com/wp-content/uploads/2014/04/Mustang_on_rack.jpg”] To stand out in a crowd, is there a better way to show a car than to put it on a lift? All the proceeds of the sale went to charity. [/image_items]
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Ford’s John Felice drove the car onto the auction block with this reporter live Tweeting from the passenger seat. Not only did the car raise a lot of money for charity, it was something of a social media sensation with Tweets and re-Tweets on the sale coming in from more than 30 countries, including England, Russia, Australia, Thailand, South Africa, Mexico Argentina and Sweden.
The Ford executives were highly enthused with the response to both the “Need For Speed” car and the new 2015 Mustang, especially given that Barrett-Jackson was the weekend before massive Mustang celebrations in Charlotte, N.C., and Las Vegas, Nev.
“In a word, electric,” Ling said of the Barrett-Jackson atmosphere. “From the gala that kicked things off at Barrett-Jackson here on Thursday, people seeing the car . . . just the whole thing. It’s a perfect fit for the whole environment of enjoying cars, enjoying the hobby, appreciating the “Need For Speed” car and everything that the game brings to life. It has been fun to see here.
“Plus, being Mustang’s birthday, being the 50th, it’s finally here,” said Ling. “We’ve been talking about it a long time.”
Ling said the Mustang’s unique status made the big parties possible.
“This doesn’t happen for every car,” he said, adding that people from 16 different countries had registered just for the Las Vegas show. “The outpouring of volunteers, the number of people that are going to show up, the cars. It’s just staggering. Nothing has ever happened on a scale like this before.”
It just shows the kind of passion Mustang brings out,” said Felice.
Ford’s Steve Ling said the all-new 2015 Mustang was well-received at the Barrett-Jackson event.
“For people who are not Mustang geeks or even automotive lovers, they look at the car and go, ‘That’s beautiful. When can I get one? And that has obviously been the No. 1 question, is ‘When can I get one?’ which is in the fall, by the way.”
And without question, some of the attendees at the Barrett-Jackson Palm Beach event and the subsequent Mustang shows in Charlotte and Las Vegas are already getting in touch with their local dealers seeing when they can get their hands on 2015 cars.
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