Nissan ships eight Micras to The Big Apple from Canada to demonstrate how gridlock can be tamed. By MALCOLM GUNN WWW.WHEELBASEMEDIA.COM   ‘You can’t buy it here,’ was the often-repeated response to inquisitive New Yorkers who saw the little Nissan Micra on the congested streets of Manhattan. As if to tease the residents of NYC’s […]

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Fakes are prevalent in the fashion world, but unwittingly buying a knockoff of a purse or a watchlikely won’t kill you By KELLY TAYLOR WWW.WHEELBASEMEDIA.COM Counterfeit auto parts are a multibillion-dollar drain on the industry, and it’s so pervasive, even carmakers can be ripped off. Maysa Razavi, anti-counterfeiting manager for the International Trademark Association, said […]

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It’s a crowded market full of fickle customers, but sometimes you just have to go for it. By TODD BURLAGE www.wheelbasemedia.com The Lower South Hall of the 2014 Specialty Equipment Market Association show – a.k.a SEMA – in Las Vegas, Nev., is lined with perhaps thousands of wheels. They twinkle like casino lights as corporate […]

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According to Bob Lutz, when product is dictated by “bean counters,” everyone loses. By TOM JENSEN www.wheelbasemedia.com Bob Lutz has never been one to shy away from controversy. Now 82 years of age, the Swiss-born, Berkeley-educated former vice chairman of General Motors is one of the true legends of the global auto industry, working in […]

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When a loud muffler just won't cut it, there are people out there...

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Once the domain of the best Ferrari road car, carbon-ceramic brakes are finding a home in more humble machinery. Here’s why. By JEFF MELNYCHUK WWW.WHEELBASEMEDIA.COM Imagine taking your family car in for a brake job and being handed a bill for $30,000. Thirty grand. For brakes. Hardy har-har, it must be a joke, right? Well, […]

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