Remember those great Volkswagen ads?” is the title of a coffee-table book written by three people who worked for the automaker’s U.S. advertising agency Doyle Dane Bernbach. The print and broadcast campaigns created by the firm in the 1960s and ’70s to promote VW’s brand and vehicles are generally regarded to be among the most creative — and the most effective — ever. The more than 450 reproductions contained in the hardcover tome from by Merrill Publishers include ads for the Volkswagen Beetle, Karman Ghia sports car, Fastback and Squareback models as well as the bus and Westfalia camper van.
Order your copy for $46 from

VW’s marketing genius