The Sleuth hears that Honda is Toyota’s target as it looks to increase the visibility of the TRD brand. Those initials, which stand for Toyota Racing Development, are currently attached to special-edition Tacoma and Tundra pickups with greater off-road capability. For the 2020 model year, both the Camry and Avalon sedans — yes the Camry and Avalon — will receive the TRD treatment, including sport suspensions, body cladding, front and rear spoilers, special wheels and interiors. Apparently, TRD models will eventually include all-wheel-drive and a bit more performance under the hood. Ultimately, nearly every vehicle in Toyota’s lineup will offer the TRD treatment … just as Honda is rumored to be contemplating with the Si designation that so far is only used for special-edition Civic small cars.

A sporty Avalon? Both it and the Camry will be available in performance-tuned TRD models. PHOTO: TOYOTA

Toyota to add more sportiness to some unlikely sedans: